- Project A1 (NEODIPPE): Develop advanced multi-criteria models and wearable health technologies for diabetes monitoring, combining data science, biomedical engineering, and decision analysis.
- Project A2 (New Trends in Consumer Behavior): Analyze the evolution of consumer behavior, exploring digital, social, and cultural factors that influence preferences and purchasing decisions.
- Project A3 (GREENBUY): Develop models and procedures that promote the formation of contracts in accordance with the principles of innovation and sustainability, using recommendations from international agencies (UN, EU, etc.) and new legislation, such as RCM 132/2023.
Strategic orientation: Contribute to the understanding of markets and consumer behavior, supporting organizations in adapting to new social and technological contexts.