The research of this area is promoted to improve the qualification and management of the workforce of each organization meeting the challenges of sustainability and increasing the added value of innovation.
Particular attention is given to the needs of new skills to meet technology innovation, to the promotion of an active and innovative culture in each organization and to the harmonic integration of multiple generations and profiles.
In cooperation with Area B, an experimental lab will be developed to test and to improve the options and guidelines for marketing and HR Management.
This special collaboration is developed with Aarhus Business School of Denmark.
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Ferreira, P., & Real-de-Oliveira, E. (2014). Does Corporate Social Responsibility Impacts on Employee Engagement. Journal of Workplace Learning, 26(3–4), 232– 248.
Leite, M., Silva, J., & Almeida, I. D. de. (2013). Creative Teaching of New Product Development to Operations Managers. International Journal of Mechanical, Aerospace, Industrial and Mechatronics Engineering, 7(10), 42–48.
Martins, C., Rodrigues, P., & Martins, F. V. (2014). How evaluate environmental uncertainty : a validation scale for dynamism and complexity. Journal of Strategic and International Studies, 9(3).
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Pinto, A. R. G., & Faria, M. J. (2018). The evidence of social responsibility in Portuguese companies of slate in Valongo. International Journal of Economics, 2(2), 620–638.
Real-de-Oliveira, E., & Ferreira, P. (2013). Human Resources Management and Corporate Social Responsibility: A Systematic Literature Review. Journal of Knowledge Economy & Knowledge Management.
Rodrigues, P., Barros, T., & Martins, C. (2018). The Value of Luxury: Social, individual and functional dimensions”. International Journal of Marketing, Communication and New Media. Special Issue 4 – Luxury Marketing, pp. 57 – 76.
Santos, L. A. dos, & Sarmento, M. (2018). The Military Contract Service Model of the Portuguese Armed Forces. Critical Review and Intervention Measures. Developments and Advances in Defense and Security. MICRADS 2018. Smart Innovation, Systems and Technologies.