Business and Markets

Line 3: Consumer Modeling and Marketing

Better models to understand consumer behaviour and their use to improve marketing strategies will be studied.

Name              ORCID
Erika Ferreira Laranjeira 0000-0003-2957-9020
João Pedro Teixeira Lucena 0000-0001-9885-6234
Jorge Ferreira Dias de Figueiredo 0000-0002-9544-7117
Manuel Alberto Ramos Maçães 0000-0002-0337-4740
Maria Elizabeth Faria Real de Oliveira 0000-0002-4153-491X
Paula Cristina Lopes Rodrigues 0000-0003-2967-2583
Paulo José Ribeiro Cardoso 0000-0002-4643-8716

Line 4: Sectorial Modeling – Tourism, Sports and Health

This line focus on Tourism and Sport as two key áreas for the Portuguese economy to have better models to support major decisions.

Name              ORCID
Alcides Vieira Costa 0000-0001-9017-8969
Álvaro António Calado Afonso Matias 0000-0002-1377-713X
Ana Sofia Pinheiro Pinto Borges 0000-0002-4942-079X
Fernando José Santos Tenreiro 0000-0003-4157-3967
Name              ORCID
Élvio José Sousa Camacho 0000-0002-7852-6067
Regina Rianelli de Brito 0000-0001-6762-8810

Line 5: Auditing and Fiscal Methods

This research is oriented to improve auditing and fiscal methods adopting the continuity principle and data analyses of a representative sample of firms.

Name              ORCID
António José dos Anjos 0000-0001-5044-1371
Isabel Maria Machado Oliveira 0000-0001-5519-2044
Joaquim José dos Santos Alves 0000-0003-3121-8187
Maria de Fátima Castanheira Cortês Damásio Geada 0000-0003-4978-0741
Mário Alexandre Guerreiro Antão 0000-0003-4551-4737
Ofélia Maria Machado Pinto 0000-0001-9388-368X
Paula Alexandra Rocha Gomes dos Santos 0000-0003-2192-8855
Name              ORCID
Cândido Jorge Peres Moreira 0000-0001-5499-2402

Line 6: e-Procurement, Business and e-Learning

E-Commerce is studied in terms of the processes of change of the Banking sector and of new marketing strategies for distance and blend learning.

The planned research in this Area will be based on important results already published during last years.

Name              ORCID
Isabel Maria Surdinho Borges Alvarez 0000-0003-4381-6328
Luís António de Castro Valadares Tavares 0000-0001-5727-1264
Maria Manuela Martins Sarmento Coelho 0000-0002-8658-3416
Name              ORCID
Nuno Sotero Alves Silva 0000-0003-0157-0710
Ruy Manuel Pereira Duarte da Silva 0000-0002-5210-4405
Name              ORCID
Ana Cristina Matoso Bento Saraiva 0000-0002-6989-5274
Cândido Jorge Peres Moreira 0000-0001-5499-2402
Carlos Manuel da Graça Mexia Pais -
Daniel Osvaldo Barradas Coelho -
Élvio José Sousa Camacho 0000-0002-7852-6067
Fernando José Janes Padilha -
Hélio Miguel Gomes Marques -
José Alberto Maia Pereira -
José Luís Miguel da Silva -
José Miguel Loureiro de Ornelas e Vasconcelos -
Marco Paulo dos Santos Matias -
Nuno Sotero Alves Silva 0000-0003-0157-0710
Pedro Miguel Baptista Pinheiro -
Regina Rianelli de Brito 0000-0001-6762-8810
Ruy Manuel Pereira Duarte da Silva 0000-0002-5210-4405
Vitor Manuel Massena Ramalho Baptista 0000-0001-5480-4643